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Buy Twitter Verification has announced this week that there are now two different verification checkmarks you can have displayed on your profile. Then in response to one creator commenting that his “official” badge disappeared, Elon Musk announced, “I just killed it.”

Buy Twitter Verification product liaison Esther Crawford posted about the new feature, noting the distinction between Buy Twitter VerificationBlue subscribers and the “Official” badge. 

A day later, Marques Brownlee posted that his “official” badge which had been on his profile for about 12 hours, was now gone. Musk replied, “I just killed it.”

Buy Twitter VerificationBlue. Buy Twitter VerificationBlue subscribers ($8 a month), is an opt-in, paid subscription that offers a blue checkmark and access to select features. It does not include ID verification. 

Official. This label is now reserved for government and commercial entities.

Not-at-all confusing. Before Musk’s announcement about killing the “Official” badge, users were left wondering what the point was of having two separate verifications. krellin grumpyman went on Buy Twitter Verification, saying “So… you’re just letting people buy blue checkmarks to feel special while continuing the previous verification system but making it way less obvious?”

So let’s get this straight. The original blue check mark (Buy Twitter VerificationBlue) was meant to distinguish those profiles that pay $8 a month and have access to special features. While the new “Official” label is for profiles that meet Buy Twitter Verification’s ID verification process (the old Buy Twitter VerificationBlue).

Why we care. The “Official” badge will now be reserved for government and commercial entities. And it looks like the original Buy Twitter VerificationBlue checkmark will remain as-is. We’re just as confused as you are, but we’ll try to keep you updated as we lean more.

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About The Author

Nicole Farley is an editor for Best SMM Panel covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.